Content Targeting

CONTENT TARGETING

Sun Herald has teamed up with Yahoo! to give you an opportunity to target your potential customer based on the content they read.

Not to be mistaken with CHANNEL TARGETING, and similar to BEHAVIORAL TARGETING, Content Targeting matches client messaging on pages with related topics within the Yahoo Network.

How does Content Targeting work?

Similar to Seach, Yahoo! classifies the content topic of a page by looking at relevancy and content type.

What are the benefits to Content Targeting?

You can engage an audience with relevant messaging while they are viewing similar content, which in turn builds robust audience profiles based on interests like "Do It Yourself", "Pets" or "Soccer".

What topics can I target using Content Targeting?

The following topics are available to target:

• Automotive

• Education

• Health & Wellness

• Home & Garden

• Retail

• Arts & Entertainment

• Sports & Recreation

• Travel

• Hobbies and Interests

• Business and Financial Services